Telecom companies are excited to rollout 5G. But how do consumers feel? Do they know what 5G is? Do they care? What about the deployment of small cells—does it change consumer perception?
During May 2018, PwC surveyed a nationally representative sample of 800 Americans between the ages of 18 and 64 who have access to the internet via an online survey conducted by a leading global research firm.
Six in ten consumers are familiar with the term 5G and the majority find the concept appealing—even if it requires adding “small cells” in their neighborhoods. Consumers feel that the additional equipment is a small price to pay to enjoy faster download speeds and more cost-efficient data plans. However, even with the promise of faster, more reliable service, most would not be willing to rush out and buy a new device right away.
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